John Reinesch

Tracking SEO keywords in Google Analytics 4 (GA4) is essential for understanding the organic traffic to your website and optimizing your content. This guide will walkthrough how to find the keywords that are driving organic search traffic to your website by using GA4. Key Insights The Challenge of Organic Keyword Data in Google Analytics A … Read More

Creating a comprehensive SEO report can be an arduous task for any digital marketer. An SEO report template will help you build a repeatable process you can use to gather important metrics and data that will allow you to accurately track your SEO performance.  In this article, we’ll provide some examples of an effective SEO … Read More

Learn to use Google Analytics 4 for SEO so you can make data-driven decisions and continuously improve your website’s performance in organic search results.  In this guide, you’ll find all the Google Analytics 4 SEO tips, tricks, and foundational knowledge you need to make the transition to GA4 a breeze. This Google Analytics SEO (search … Read More

Learn how to create a powerful SEO Google Analytics 4 Dashboard. Here’s how to make your data more insightful and user-friendly so you can optimize traffic. In this guide, you’ll learn how to build the ultimate SEO Google Analytics dashboard, where you can monitor all the KPIs you care about in one simple place.  GA4 … Read More

Ready to put your SEO reporting for clients on autopilot? Here are 5 simple steps to set up automated reporting with minimal time and effort.  Do you dread the time-consuming process of manually creating SEO reports? If so, automated SEO reporting can save you countless hours of work and give you the power to easily … Read More

In this in-depth comparison of GA4 vs Universal Analytics, we’ll break down the key similarities and differences. Still trying to wrap your brain around the switch from Universal Analytics to Google Analytics 4?  Understandable. Admittedly, GA4 isn’t the most user-friendly or intuitive platform. But once you learn to navigate the changes, you’ll be glad Google … Read More

Don’t conduct a Google Analytics 4 audit for your website without guidance from a pro—check out our process to help make your GA4 audit a success. If you don’t dwell in the world of analytics all day/every day like some of us do, then Google Analytics 4 may not be on your radar—yet. But it … Read More

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR).