Challenge
One of our agency partners had a lead generation website client in a competitive industry who wanted to generate new leads to grow their business. They also needed to increase brand awareness and help nurture the leads they had by becoming a credible industry resource. The agency knew where the client wanted to go but they didn’t have the in-house team or processes to get there.
Solution
They chose Exponential Growth in order to improve their organic visibility and acquire new customers through organic search. They didn’t want to spend a ton of time and resources on trying to hire and train a new team member when they had to start the work immediately. They wanted to bring on a team that had the right SEO processes to get consistent results and could start executing right away.
Tactics & Deliverables
Using our keyword research and content strategy process we were able to outline a plan for which pages on the website could be leveraged and optimized and which new pages would need to be developed in order to get visibility in front of their target audience.
Next we created content briefs each month to guide the client’s writer and make sure our content had the best chance at ranking after it was written and published. We optimized 2 of their existing pages each month which helped boost the organic traffic to those pages.
Each month we reported on what the results and trends were for the previous month but more importantly, our reporting focused on the strategic next steps and where the most opportunity was for future growth.
“I was extremely pleased with both the work that John did for me and the results that it is bringing. He was very professional, knows his field inside and out and was an excellent communicator”
– Agency Founder
Results
Utilizing our strategy and monthly deliverables we were able to grow organic traffic by 623% from May 2021 to August 2022.
We took first page keyword rankings from 301 to 1,961 (551% increase) from May 2021 to August 2022.
Total keyword footprint grew from 1,719 to 15,781 (812% increase) from May 2021 to August 2022.
Before and After Data
- Organic traffic (ahrefs)
- From (May 2021): 3,703
- From (Aug 2021): 5,485
- To: (May 2022): 19,241
- To (Aug 2022): 26,802
- First Page Keywords
- From (May 2021): 301
- From (Aug 2021): 491
- To: (May 2022): 1,562
- To (Aug 2022): 1,961
- Total Keywords
- From (May 2021): 1,729
- From (Aug 2021): 4,624
- To: (May 2022): 12,190
- To (Aug 2022): 15,781
- Traffic Value
- From (May 2021): $3,253
- From (Aug 2021): $8,323
- To: (May 2022): $12,504
- To (Aug 2022): $15,191
About The Author
John has spent close to a decade working with marketing agencies in various roles and capacities. Over that time he developed a passion for building systems and processes that allow agencies to improve their service offerings and deliver their service more efficiently.
Frequently Asked Questions
What was the goal of this SEO case study?
The goal was to help an agency partner improve organic visibility for a lead generation client in a competitive industry, generate more leads, build brand awareness, and turn the client’s website into a more credible industry resource.
How did first page keywords increase by 551%?
First page keywords increased by 551% through a focused SEO strategy that included keyword research, content strategy, monthly content briefs, existing page optimization, and consistent reporting on opportunities for future growth.
What SEO tactics were used in the campaign?
The campaign used keyword research, content planning, new page development, existing page optimization, monthly content briefs, and performance reporting to identify which pages could be improved and which new pages needed to be created.
Why were content briefs important for this SEO growth?
Content briefs helped guide the client’s writer each month and gave every new article or page a stronger chance of ranking after publication. They helped align the content with keyword targets, search intent, and ranking opportunities.
How much did organic traffic grow in the case study?
Organic traffic grew by 623% from May 2021 to August 2022. The campaign also increased first page keyword rankings from 301 to 1,961 during the same period.
What happened to the total keyword footprint?
The total keyword footprint grew from 1,729 keywords in May 2021 to 15,781 keywords in August 2022. This shows how ongoing SEO work can expand visibility across many more relevant search terms over time.
Why did the agency partner choose an outside SEO team?
The agency partner chose an outside SEO team because they needed to start execution quickly without spending time hiring and training an internal team member. They wanted proven SEO processes, consistent deliverables, and faster support for their client.
What role did monthly SEO reporting play?
Monthly SEO reporting helped track results, explain trends, and identify the next strategic opportunities. Instead of only showing past performance, the reporting focused on what should be done next to keep growing organic visibility.