The Ultimate Blueprint for Starting an ATM Business & Earning Passive Income

Since its invention in the late 1960s, the ATM (automated teller machine) has become a ubiquitous part of modern life. ATMs provide a convenient way for bank customers to access cash, check balances, and conduct other basic financial transactions 24/7.

For entrepreneurs, operating ATMs can be a profitable business venture. ATM operators make money by charging transaction fees to customers when they use the ATMs. Fees are typically $2-3 per transaction. Popular high-traffic locations can generate over $1000 per month in transaction fees for the operator.

start an atm business

Starting an ATM business involves first researching and choosing suitable locations, purchasing or leasing the machines, installing them properly, keeping them filled with cash, collecting fees, and providing maintenance. Building relationships with local businesses to host your ATMs is key. The ATM business has a relatively low overhead but requires proper planning and management.

With careful research and execution, operating a small fleet of ATMs can provide stable passive income. The business is scalable as well, allowing entrepreneurs to expand their number of ATMs steadily over time. While not without risks and challenges, the ATM business can be rewarding for those eager to build a profitable automated business with strong cash flow potential.

Key Insights

  • Profit Potential: ATM businesses can be profitable due to transaction fees, with high-traffic locations generating significant monthly income.
  • Market Research: Thorough research on demographics, foot traffic, and existing ATMs is crucial for choosing profitable locations.
  • Legal and Regulatory Compliance: Understanding and adhering to licensing, security standards (EMV, PCI, ADA), and local regulations is essential.
  • Business Planning: A comprehensive business plan should cover mission, objectives, market analysis, financial projections, and operational strategies.
  • Operational Setup: Proper installation, maintenance, cash management, security measures, and marketing efforts are key for operational success.

Market Research and Location Analysis

Choosing the right location is one of the most important factors in determining the success and profitability of an ATM business. Proper market research and location analysis should be conducted before finalizing a spot to install an ATM.

An ATM’s usage and revenue potential depend heavily on the surrounding demographics and foot traffic. Areas with high population density, lots of commercial activity, public transportation hubs, and a steady flow of people are ideal. Analyze the area to determine the number of residents, workers, and visitors. Estimate the average traffic each day and at peak times. Observe if there are existing ATMs and banks nearby.

Some of the best locations for ATMs include:

  • Busy areas like malls, supermarkets, convenience stores
  • Transportation hubs such as metro stations, bus stands, railway stations
  • Recreational venues like movie theaters, stadiums, amusement parks
  • Commercial business districts and markets
  • Colleges, universities, and schools
  • Hospitals, clinics, and medical centers
  • Hotels and resorts
  • Rest areas, gas stations, and travel plazas along highways

Avoid placing ATMs in isolated areas with low footfall. Try to secure locations that are convenient and easily accessible for people. Maximize visibility, lighting, and security. Consider proximity to power and network connectivity. Analyze area income levels and withdrawal habits to estimate potential transaction volumes.

Conducting thorough market research and analysis will help identify the optimal locations to install ATMs for higher usage and profits.

Click the image above to subscribe for free business templates and tools. We’ll also let you know when our small business training community goes live.

Operating ATMs requires adherence to various legal and regulatory requirements. Here are some key considerations:

Needed Licenses and Permits

  • Business license: To operate a business legally, you’ll need a general business license in your state and/or municipality.
  • ATM license: Some states require a specific license to own and operate ATMs. Research the licensing requirements in your state.
  • Sales tax permit: If you’re selling goods or services via your ATMs, you may need a sales tax permit.

Compliance with EMV and Security Standards

  • EMV compliance: EMV chip technology is the new standard for secure credit/debit transactions. Ensure any ATMs you get are EMV-compliant.
  • PCI compliance: Follow PCI security standards for the safe handling of cardholder data. This includes data encryption, access controls, security monitoring, etc.
  • CEN compliance: Adhere to the CEN security standards for PIN protection and other measures. These are set by the European Committee for Standardization.

ADA Compliance

Your ATMs must be accessible to those with disabilities per the Americans with Disabilities Act. This includes aspects like:

  • Placing machines in easily accessible locations
  • Installing audio guidance or Braille keypads
  • Allowing for use by service animals

Local Laws and Regulations

Research the laws in your city/state regarding:

  • Zoning restrictions on ATM placement
  • Limitations on ATM fees that can be charged
  • Any geographic restrictions on where you can operate
  • Regulations for cash loading and transportation

Stay up-to-date on any changes to local laws and ordinances. Having the proper knowledge and permissions is crucial.

Creating a Business Plan

A comprehensive business plan is critical for starting a successful ATM business. This plan should clearly lay out your objectives, target market, operations, and financial projections.

Mission, Vision, and Objectives

  • Define clear objectives, such as the number of ATMs, profit margins, geographic coverage, etc. These will guide your strategy.
  • Outline how your business will stand out from competitors through factors like service, technology, locations, etc.

Analyzing the Target Market

  • Research market demand for ATMs in your chosen geographic area. Assess the number, type, and usage of existing ATMs.
  • Identify high foot traffic locations that are underserved by current ATM options. These may include convenience stores, restaurants, gas stations, etc.
  • Consider demographics and psychographics to cater to your ATM services. For example, having multi-language options.

Financial Projections and Capital Requirements

  • Create detailed financial projections, including income, operating expenses, and profit. Consider costs like permits, ATM purchases, cash handling, maintenance, etc.
  • Estimate potential transaction volume and cash flow based on location demand analysis. Account for seasonality patterns.
  • Determine upfront capital requirements for items like first ATM purchase, insurance, legal fees, marketing, etc. Have a plan to fund these costs.

Operations Plan

  • Describe day-to-day processes like ATM maintenance, cash loading, dispute management, record keeping, security protocols, etc.
  • Outline staffing plan with roles and responsibilities. Consider outsourcing options.
  • Create an IT plan covering connectivity, security, EMV compliance, and integrations with processors.
  • Have a contingency plan for events like ATM malfunctions, cash shortages, security breaches, etc.

Financial Considerations

Starting and operating an ATM business requires significant upfront and ongoing capital. Here are some key financial factors to consider:

Estimated Capital Required

You’ll need enough capital to cover the cost of purchasing ATM machines, any licensing and compliance fees, initial marketing efforts, and several months of operating expenses before your ATMs start generating revenue. Expect to spend $10,000-$15,000 per ATM location.

Potential Income Sources

There are two main ways ATMs generate revenue:

  • Surcharges: Fees charged to ATM users for withdrawals, typically $2-3 per transaction. This provides immediate income.
  • Interchange Fees: A percentage of each ATM transaction (average $0.50-$1.00) paid by the bank whose customer uses the ATM. These fees are paid monthly.

Additional income can come from advertising screens on the ATM.

Ongoing Expenses

Major ongoing costs include:

  • Cash handling and replenishment
  • ATM maintenance and repairs
  • Transaction processing fees
  • Rent for ATM locations
  • Insurance, security, and compliance costs

Pricing Strategy

Carefully consider your surcharge fee pricing. You want to be competitive with other ATMs in the area, but not lose potential revenue. Be sure to account for interchange fees and other expenses when setting your surcharge price.

Choosing and Purchasing ATMs

When starting an ATM business, one of the most important decisions is choosing the right ATM machines to purchase and deploy. You have a few options to consider:

New vs. Used ATMs

New ATMs provide the latest technology and longest usable lifespan. However, they have a higher upfront cost. Used and refurbished machines are cheaper, but may require more maintenance and have a shorter remaining lifespan.

Pros of New ATMs:

  • Latest features and technology (EMV)
  • Longer expected lifespan of 7-10 years
  • Full manufacturer warranty
  • Less maintenance and servicing costs

Pros of Used/Refurbished ATMs:

  • Significant cost savings over new units
  • Still have 5+ years of lifespan remaining
  • Can purchase well-maintained, off-lease units

Cons of New ATMs:

  • High upfront purchase cost
  • It may take longer to recoup your initial investment

Cons of Used/Refurbished ATMs:

  • Shorter remaining lifespan
  • No manufacturer warranty protections
  • Higher long-term maintenance costs
  • May lack the latest standards like EMV

Types of ATMs

There are a few main types of ATMs to choose from:

  • Through-the-wall (TTW) – Mounted on exterior walls of buildings. Highest visibility and convenience.
  • Drive-up – Outdoor, freestanding units with drive-through access. Good for high-traffic areas.
  • Indoor/vestibule – Inside locations like banks, retail stores, etc. Lower access but added security.
  • Mobile – Portable ATMs are to be temporarily deployed at events. Provides flexibility.

Evaluate your location needs and target usage levels when deciding on the type of machine. Outdoor units see more volume but have higher security risks. Indoor units have lower usage but added physical security.

EMV and Security Standards

It’s crucial to only purchase ATMs that meet the latest EMV standards for chip card transactions. EMV chips provide enhanced security and may soon be required for compliance. Avoid outdated units that only accept magnetic stripe cards. Always verify security features like anti-skimming technology, security cameras, and alarm systems.

Negotiating Pricing

When purchasing multiple machines, you have significant negotiating leverage with ATM vendors and resellers. Make sure to negotiate bulk purchase discounts and shop around between vendors. Consider bundling ancillary services like maintenance plans, cash loading, and armored transport to further reduce costs through economies of scale. Don’t be afraid to push vendors for the best possible deal.

Operational Setup

Once you have your ATMs purchased and locations secured, the next step is setting up operations. This involves several key tasks:

Installation and Maintenance

You’ll need to properly install each ATM and test it to ensure everything is functioning correctly. This includes connecting it to electricity, internet if applicable, and configuring the software. Schedule regular maintenance to service the ATM, update software, and perform cleaning, repairs, or replacement of parts as needed. You can handle this yourself or hire a technician.

Cash Management and Restocking

Managing cash flow is crucial for maximizing ATM uptime and profitability. Monitor cash levels remotely using ATM management software. When cash runs low, refill it promptly to avoid running out. Determine optimal cash amounts based on usage patterns. Restocking can be done yourself or outsourced to a cash delivery service.

Accounting and Cash Flow Management

Set up a system to track income, expenses, cash on hand, and other accounting metrics. Produce regular profit and loss statements. Careful accounting helps optimize your cash flow and highlights opportunities to improve profit margins.

Security Considerations

Because ATMs contain cash, security is paramount. Use high-quality vaults, locks, cameras, and alarms. Restrict physical and remote access. Follow best practices like varying cash pick-up times and routes. Work closely with your locations to ensure site security. Maintain insurance to cover theft or damage.

Click the image above to subscribe for free business templates and tools. We’ll also let you know when our small business training community goes live.

Marketing and Promotion

Marketing and promotion are crucial for the success of any ATM business. You need to focus on strategies that will increase the visibility and usage of your ATMs. Here are some key tactics to consider:

Signage and Branding for Visibility

  • Invest in professional, high-quality signage and branding for your ATMs. This is the most direct way to make people aware of your ATM.
  • Make signs brightly colored, well-lit, and noticeable from a distance. Include your business name/logo.
  • If allowed, place signs above or around the ATM to grab attention. Indoor ATMs should have multiple signs.
  • Branded decals with your business name and contact info should be displayed prominently on the ATM.

Partnerships with Local Businesses

  • Partner with nearby businesses to cross-promote your ATM. Offer a small commission for referrals.
  • Ask business owners to display signs or brochures promoting your ATM. Prioritize high-traffic locations.
  • Set up indoor ATMs in establishments that attract your target demographic. Gyms, bars, malls etc.

Advertising and Digital Marketing

  • Run local newspaper, radio or billboard ads to increase awareness about your ATM services.
  • Create social media profiles for your business to attract followers. Post updates and promotions regularly.
  • Claim and optimize online listings on Google, Facebook, Yelp etc. Respond to reviews and feedback.
  • Use SEO best practices on your website to rank high for local ATM-related searches.

Importance of Customer Experience

  • Ensure ATMs are conveniently located, well-lit, clean and have clear signage.
  • Quickly fix any technical issues or faults to minimize customer inconvenience.
  • Stock ATMs with sufficient cash to avoid running out. Check and replenish regularly.
  • Provide a toll-free customer support number on the ATM to resolve any issues.

Partnerships and Networking

The ATM business relies heavily on partnerships and networking to be successful. Developing strong relationships with key stakeholders can make or break your business. Here are some of the most important partnerships to cultivate:

Location Partners

One of the most critical partnerships is with location owners where you plan to install your ATMs. These are often small business owners like convenience store operators, restaurants, gas stations, etc. Take the time to meet with them in person, explain your services, and negotiate a reasonable surcharge and rental fee for placing your machine on their premises. Highlight how having an ATM can bring in more foot traffic and revenue for them. Visit locations regularly to restock cash and maintain a positive ongoing relationship.

ATM Networks

Joining an ATM network allows you to tap into much wider usage beyond just your locations. Look for regional or national networks that offer competitive transaction fees and support. They will handle communications between your ATMs and the cardholder’s bank. Being part of a surcharge-free network can also make your machines more attractive to consumers.

ISO Partners

Independent sales organizations (ISOs) can provide many services to ATM operators including arranging for cash delivery and maintenance, monitoring, business analytics, and more. Partnering with an established ISO can greatly simplify operations and maximize uptime. Make sure to research options thoroughly for the best fit and pricing.

Bank Partners

Partnering with one or more banks to supply and replenish cash in your ATMs is essential. Meet with bank managers to explain your business model and projected cash needs. Negotiate for optimal cash ordering and delivery services. Banks may also be able to assist with first line maintenance through service contracts. Cultivating strong bank relationships ensures smooth cash flow.

The right partnerships enable ATM operators to focus on their core business while leveraging outside expertise and infrastructure. Take the time to develop win-win relationships with location owners, networks, ISOs, and banks in your area. These connections can set you up for long-term success.

Challenges and Solutions

Starting and running an ATM business comes with its fair share of challenges that need to be addressed. Being aware of potential issues and having plans to deal with them will help set your business up for success. Here are some of the most common challenges ATM business owners face, along with strategies to overcome them:

Cash Flow Management

One of the biggest challenges involves managing cash flow properly. ATMs need to be stocked with enough cash to meet customer demand. However, too much cash in the machines means you have capital tied up not earning interest. Setting up a process to forecast cash needs, schedule replenishment, and leverage tools like cash ordering can help optimize cash levels. Work closely with your cash provider as well.

Maintenance and Compliance

ATMs require regular maintenance like cleaning, restocking paper, and updating software/security patches. Issues like jammed notes or malfunctions need to be addressed quickly to minimize downtime. Stay on top of maintenance schedules and establish contracts with competent technicians to handle repairs. Keep machines compliant with standards like PCI and EMV chip card processing.

Security Concerns

The cash inside ATMs can attract theft and vandalism. Minimize risk by placing machines in well-trafficked indoor locations with security cameras. Invest in tamper-proofing features like steel cabinets, alarm systems, and anti-skimming technology. Consider offering cash-free withdrawals to limit cash on hand. Proper insurance is a must.

Finding the Right Locations

Your ATMs need to be sited in advantageous, high-traffic locations to attract sufficient transactions. However, prime spots come at a premium. Negotiate win-win rental terms with site hosts and focus on volume to cover costs. Have backup location options ready in case a site underperforms. Leverage site analytics to fine-tune your locations over time.

Overestimating Potential

It’s easy to be overly optimistic about potential earnings, especially as a new business owner. Conduct in-depth market research, create realistic projections, and be conservative with estimates. Start small and reinvest profits to grow rather than overextending with debt initially. Seek mentorship from experienced ATM business owners as well. With diligent planning, these challenges can be overcome.

Click the image above to subscribe for free business templates and tools. We’ll also let you know when our small business training community goes live.


Starting an ATM business offers a promising opportunity for entrepreneurs looking to generate passive income through transaction fees. By following these steps, you can establish a profitable ATM business.

john reinesch

About The Author

John has spent close to a decade working with businesses to improve their marketing and lead generation. Over that time, he developed a passion for building systems and processes that allow businesses to scale by building a lead generation system.